Always an American icon, we maintain Raquel Welch as an essential symbol of glamour, but focus on the modern empowered woman that she is.

Marketing Collateral

Continuing to redefine hair accessories as fashion accessories, Hairuwear introduced hairdo...known widely for her great hair and style, Jessica Simpson has successfully demonstrated the fun and magic of faux hair

Branding for an online entertainment company.

Creating new life for a misunderstood product category

Hair extensions have  traditionally been a product relegated to the aisles of drug store chains. The rebranding of Hairuwear products  has broken through the stigma of the category and changed the public’s perceptions the product. 

POP is the first of several Hairuwear brands that have elevated and redefined hairpieces as essential fahion accessories.

A gentle facelift for a brand with a strong heritage. 

Ads, direct mail program and website modernized them without losing a sense of their commitment to old world quality. Park Avenue with attitude.

A yearlong series of programming packages to ESPN affiliates. The photojournalistic approach demonstrates the ubiquitous nature of ESPN and how it is woven in to the lives of its viewers.

Advertisements and Billboards.

As part of a creative group assembled by Ammarati and Puris, we created a program to reposition Rover in England with the launch of a new model. The Spirit of Britain program would celebrate Britain’s creative thinking,ingenuity and integrity. We would launch the car exclusively at Harvey Nichols dept store in London with a series of instore events, performances, window displays, and exclusive Rover retail products.

EURO RSCG: THE END OF ADVERTISING

Rebranding a global agency network.
We created a compelling story and a  
distinct voice for the Euro RSCG global
network of over 220 ad agencies. 
This modular piece redefines the
company’s role beyond that of a
more conventional ad agency, 
showcasing it’s strong business
partnerships with its clients.

The star logo was die cut through
all the pages including the acrylic
box that holds the pieces. a way
of branding all pages without adding
another graphic element. 
It creates a window that allows
you to see though to the other side
a kind of window of possibility.

For the launch of the first global cellular phone, we created a book to demonstrate the power of communication. It is a journey that follows technology and civilization from the satellites in the heavens to the individual down on planet earth.

The books were distributed at conferences around the globe, and feature a little surprise—when the lights were turned down for the presentation, the books glowed in the dark.

The readers of Inc. were misunderstood by the advertsing and media buying community. They were thought to be mom and pop business owners, when in fact they are the leading professionals and entrepreneurs in the world of business...and probably one of the most valuable target markets out there.

As a founding partner of M&Co, Carol was instrumental in developing the firm’s design/non-design approach.

Proposal for a corporate identity program for the communications giant to present them as more of an advanced technology resource not just your phone service company.

Media kit for Audubon magazine helps broaden the ad base by showcasing a more diverse editorial mix.

Advertisements

Changing perceptions. Inreasing revenue. Smithsonian  magazine had an image problem.Though highly respected, the magazine (and its readers) was perceived as pretty dull. We changed that perception by engaging the media buying ad community with an irreverent and lively program that got them reading the magazine. and changing their attitudes.

Our direct program got as high as 37% response rate, created a strong relationship with the ad community, and was so successful we continued it for 4 years.

A direct mail piece that provokes the recipient to open it.