Changing perceptions. Inreasing revenue. Smithsonian  magazine had an image problem.Though highly respected, the magazine (and its readers) was perceived as pretty dull. We changed that perception by engaging the media buying ad community with an irreverent and lively program that got them reading the magazine. and changing their attitudes.

Our direct program got as high as 37% response rate, created a strong relationship with the ad community, and was so successful we continued it for 4 years.